The strategy you use for deciding which information should be included to help steer the business derive fact based decisions is one of the most important and difficult processes many companies must face.

Many times technology folks try to do this on their own because they cannot get the attention or explain their mission to those who will benefit from information they will publish. 

Their lack of funding and attention is a direct result of their inability to explain why the attention of those intended to benefit will actually reap the expected benefits and have a positive impact on the financial health of the organization

The architecture you choose for obtaining, integrating and publishing information is one of the critical decisions that will impact your ability to alter course as the needs of those intended to benefit from your efforts sway from intended targets.

In the fast paced global economy, it is critical that those intended to benefit from your efforts be able to switch direction and fully expect you to change course on a dime.

While many technologists do not have this ability today, the architectures of the future will depend on it.