In today's world, the global economy is a 24 x 7 operation.
Important decisions must be able to react to business events occuring around the clock initiating from anywhere around the globe.
Your data publication cycle must be on the same clock as the events that keep your organizational stewards up at night.
Your organizaitonal stewards will expect you to deliver information that supports their intents to deliver service, financial and technology excellence as a means to obtain and maintain financing, customers and differentiating capabilities.